Verizon already has had large success in the telecommunications industry. With the merger in 2000, they have become a powerhouse. But they ran into a problem when they decided to accelerate their timeline to having the project of the merger completed in less than two years. Fari Ebrahimi, at the time senior vice president and CIO of Verizon Services Operations (VSO), had a tough challenge on his hands convincing them to do accelerate the time frame though. Ebrahimi knew that he had to persuade the company that he would provide them with the best technology and personell available to him. Using his position, Ebrahimi convinced the board to do exactly what he wanted. But how?
Ebrahimi used his ethos efficiently here. As CIO of Verizon Services Operations, which takes care of all of the services needed by Verizon, he used his position to convince the company that he knew what he was talking about when he said that the merger could be completed within two years. He knew all of the best technology to use and knew who the best people were to get the job done. But Ebrahimi didn’t just use his pathos to accomplish his goal. His pathos was also able to persuade the company into shortening the timeline. Ebrahimi used the customers’ ability to access the services when desired as an example. He appeals to their emotional side, the one that actually does want to see the customer happy.
Both of these characteristics seemed to work well with Ebrahimi’s personality. He seems to be a person that is extremely professional in their dealings with others, as he shows when he is trying to convince Verizon to accelerate their timeline, a dangerous move considering the potential customer dissatisfaction if they didn’t meet the deadline. From the article on the Oracle, Ebrahimi does seem to be a pleasant person who isn’t extravagant, but rather a simplistic person.
Ebrahimi’s simplicity and business-like style makes him more credible. Everything from his position in the company to the way he acted in accomplishing his goal makes him a credible source of information. Luckily for Verizon, the move caused the company to have a major profit from the savings that the merger brought about. By 2009, VSO had saved Verizon more than $1.6 billion across every area of the merger. A rather large profit from a risky move. Ebrahimi got his wish though and Verizon has thrived because of his persuasion.