Justin Sinay, Matthew Hollander, Josh Guertler

We are interested in doing our project on the Northside, College Green, or Longfellow neighborhoods. We would prefer Northside.


The Northside neighborhood in Iowa City, Iowa is a small historic area slightly north of downtown. The neighborhood includes about six square blocks between Dubuque and Dodge Streets and is adjacent to the university. The neighborhood offers a mix of architectural styles and a variety of residents, but the residents often stay for a lifetime. However, more recently families have been complaining about the increasing number of student residents that have been making Northside their home during their time in college. By law, most single family homes in the neighborhood only permit three unrelated individuals to live in each house. Northside has been around since the city was founded in 1839. It is widely considered as a nicer and older neighborhood in Iowa City despite the recent spike in student population.


College Green
The neighborhood of College Green in Iowa City is between the streets of Jefferson and Burlington and is located east of downtown to Muscatine Street. It is often referred to the center location for residential homes within the east Iowa City area. The neighborhood contains a mixture of economic levels with a large combination of single and multi-family homes. Located in the neighborhood are also many business including restaurants, convenience stores, and a medical center. Many of the nearly 600 homes in the area are historical and were constructed in the early 1900s as city development began to increase. College Green Park is also located within the neighborhood which appeals to the nearby residents. The park serves as a safe location for children and families to get together.



The Longfellow neighborhood is located just south of College Green and east of downtown. Just a few decades ago houses in the area were considered abandoned, rundown, and were in danger of being converted into apartments. Today, despite many renovations and improvements to the neighborhood, Longfellow is still considered historical. It is also considered 1 of 51 American neighborhoods known for their promising features, caring people, and beautiful homes that deserve a long term commitment according to This Old House Magazine. The market price for an average house in the neighborhood is around $150,000. The 900 homes in Longfellow enjoy the benefits of good schooling. The majority of the neighborhood is diverse with young families, singles, and retirees who’s goals promote the unifying of the neighborhood.


Tommy Lau, Kevin Docherty, Savannah Manning

Our neighborhood choices are in order 1) Northside 2) University Heights 3) Downtown

Northside                                                            images-2

Northside Neighborhood is located near downtown Iowa City, but manages to have an atmosphere unique to its own. The red brick-pavement of the streets can be a pain to drive on, but serves as a reminder of the historical significance of the neighborhood. It has a wide array of residents and businesses that add to the uniqueness of the neighborhood. My personal connection with the neighborhood is that it is where my brother lives. When I would visit we would go to places like Hamburg Inn, Bluebird Diner, and John’s Grocery in the Northside Marketplace. All of which are prominent businesses in the neighborhood. The historical aspect of the neighborhood makes us curious how the businesses there stayed successful despite a growing downtown. How do the residents feel about college students moving further into the neighborhood and bringing parties with them? How do the college students feel about the neighborhood? What do they like about the Northside neighborhood?

University Heights                                       Unknown

University Heights is the upper class lifestyle of Iowa City. The neighborhood is filled with postsecondary teachers, surgeons, and managers. The neighborhood is predominantly white (91.2%), median age of 30, and a mix between married and never married households. The average income is above the state average while the unemployment rate is significantly lower than the state average. It also has a higher population of college students due to the fact that it is so close to the University. Some things worth looking in to would be since this is upper class living, how are college students able to afford it? Do most of the households work at the University or the hospital? Even though the neighborhood is predominantly white, the rate of foreign born is significantly higher than the state average. What attracts the foreigners to this neighborhood? What is the night atmosphere like being so close to the number one party school? The tailgating atmosphere?

Downtown                                                    Unknown-1

Downtown isthe hub of University filled with restaurants, entertainment, and unique shops. During the day it is a great place to bring the family, then it transforms itself into the nightlife Iowa City is known for. As you walk by all the Bars you hear the music blaring, people laughing, and energy flowing through the air. No one can deny the fact that Downtown is the place to be on the weekend, but I’d like to look into what Downtown is like during the day. It’s right in the middle of the campus, yet I don’t know what it’s like to meander around checking out all the stores. Does business really decrease during the summer when there are no college students around?

Merrill Mosimann, Nick Lodding, Josh Park

The three neighborhoods that we chose to research for this project are Northside, University Heights, and Downtown.


The historic neighborhood of Northside is 6 square blocks located between Dubuque and Dodge streets.  It is located very close to the University of Iowa and the Downtown area and home to many businesses.  It has a population of about 20,000 including singles, couples, students, and families with children and with many people living here having white collar jobs (15,950) and a smaller number of people with blue collar jobs (3078).  The median age of the neighborhood is 28.91 and the median household income is $52,468 and the average household income is $63,832.  Some further investigative questions are: how has Northside’s historic status affected changes made in the neighborhood?  What attracts the many businesses located in Northside to the area?  Why is there such a high number of white collar workers?  How does being located near the University of Iowa affect the residents who live in the neighborhood?

University Heights

University Heights is a neighborhood that is small city of 0.27 sq. miles that ranges just beyond Kinnick Stadium with its northmost street Melrose Ave. and the southmost street W. Benton Street. It has a population of approx. 1051 persons including families and singles.There are 474 households which 45% of them are married and 22% of them children (under 18.) 45%. The median age of the city is 30.5. The median household income is $65,666 which is an increase of the 2000 census which it was $48,929. It’s gender make-up is 50.6% female and 49.4% male. Some questions to further investigate are: why aren’t there more people living there, Because Iowa city has annexed all the land surrounding it, how has this affected businesses in the area. And how has the proximity of a college affected the city residents and businesses.



Downtown is the main business district of Iowa City. It contains many businesses such as shops and restaurants. It is in close proximity to the University, and is located across the street from the Old Capitol Building. The area attracts a lot of people, including Iowa City residents and University of Iowa students, due to the many places to eat and shop, as well as the nightlife scene associated with downtown. Downtown is the entertainment center of Iowa City and there are various events held there, displaying things like music and art. It would be a good place to research because of its prominence in the community and its significance in many aspects of Iowa City life. Also, there would be many opportunities to analyze its influence to and from the rest of Iowa City. A question I would ask about the area is how is downtown affected by the University of Iowa and its students and Vice Versa? How do businesses appeal to students and to what extent does the business of students contribute to the success of downtown businesses? I would also want to explore the impact of the downtown atmosphere on local residents and the reasons that the most successful businesses are able to get returning customers.


Neighborhood Proposals; Lauren Graeb, Mindy Chuong, Stephanie Cuddalore

Our top three choices in this order are; the Pedestrian Mall, Northside, and College Green.

Extending from Burlington Street to Washington Street and Clinton Street to Linn Street, Iowa City’s diverse culture is exhibited in the renovated Ped Mall which thrives as a meeting and gathering place for residents and visitors. Its tree lined brick pathways have secured the title as a “pedestrian’s paradise” earning it a walkability score of 95/100 (walkscore.com). This sets up the perfect ambiance for impromptu street musicians, Friday Night concert series, ”Sand in the City” events, and a Downtown 2k Race. Moreover, local businesses, such as boutiques, restaurants, and an organic marketplace, a high rise hotel, and the Iowa City library, close proximities are convenient and specialized. Behind the plentiful activities the Ped mall offers are underlying effects on the businesses and the message it portrays such as the following; The effect of homeless people’s lifestyle’s (such as taking over dedicated benchmarks, and children’s play area), on surrounding businesses. How does the high walkability and overall appearance affect the attraction of new businesses to the Ped Mall’s economy? History of the urban renewal of the Iowa City Ped Mall. How does the bar scene affect the family environment outside the library? And lastly, why is the market geared towards businesses that aren’t large franchises?

2. Northside neighborhood, just outside downtown Iowa City, is located in the 6 blocks between Dubuque and Dodge Street. The neighborhood’s notable features of original and surviving brick-paved streets, with cut stone curbs, and terraced homes, adds to its historic charm. An entire panoramic view of the city from Brown Street showcases the different architectural styles of homes and diversity of businesses, such as the Pizza Pit and John’s Grocery Store. Households in this neighborhood appeal to 15,950 white collar residents, compared to the 3,078 blue collar residents; with a combined average salary of $63,832. This fairly residential area median age of 28.91 years, has a direct correlation to the 75% of households that do not have children. We plan to explore the argument being made by the city by doing the following: evaluating the different businesses in this neighborhood and how this results in a higher appeal to singles, conducting interviews with the competing breakfast places Hamburg Inn and the Bluebird Diner to determine business strategies, identify how the history of Northside led it to keep its historical aspects intact and not modernize, and how this affects the type of businesses and people attracted to the neighborhood.

3. College Green is a residential neighborhood that is encompassed by Van Buren Street,
Washington Street, Summit Street, and Burlington Street. It contains around 600 homes, a few
businesses, and College Green Park. Because the area is mostly residential, it contains mostly
families and some college students living in apartments. The lack of restaurants and bars makes
this a neighborhood appeals to a different population of people. Overall, College green contains
businesses such as a mental health institute, a bike store, and a yoga studio. These businesses
are more aimed towards maybe young adults to adults. We want to know more about why it is
called College Green, when it doesn’t seem to be a place where many college students would
choose to stay. Another question is why there aren’t more restaurants or entertainment features
included in the neighborhood as to draw in more people. Do they want to keep the neighborhood
residential or do they want more college residents?

Brandon Svac, Cassy Freedman, Nick Block

There are three specific neighborhoods that we felt would be ideal candidates for our research proposal on Iowa City neighborhoods: The Pedestrian Mall, Downtown (Non-Pedestrian Mall), and Miller Orchard.

Pedestrian Mall

We would choose to have the Pedestrian Mall as our primary location for our research of a neighborhood in Iowa City.  According to downtownioawcity.com, there are currently 160 businesses in the Downtown district of Iowa City, including the Pedestrian Mall and its surrounding area.  In order to make the research fair, we would have to develop a boundary system for those using the Pedestrian Mall as their means of research versus those using the Downtown district itself without the Pedestrian mall. Below is a map of how we chose to divide these two regions, giving both groups an equal representation of businesses within in the community.  The Pedestrian Mall district would have from Capital Street East to Gilbert Street, and from Burlington Street north to south side of Washington Street.  The north side of Washington Street would be reserved for the downtown district research group.  The Pedestrian mall is currently a cultural gold mine, which grants researchers the ability to study the various different businesses in it, ranging from Clothiers, Bars, Restaurants, EyeCare, Banks, and Cab services to more.  Given our group’s diverse background and networks with various business owners in the Pedestrian Mall, we feel that we would be able to formulate the strongest research of this region.


We felt that downtown area of Iowa City would be an ideal candidate for our neighborhood research due to its high population of businesses and the presence of a large population of students in that region.  Currently, the downtown district of Iowa City is a host to a live theater, galleries and museums, and the Iowa City Chamber of Commerce; demonstrating the Iowa City “Live, Work & Play Downtown” mentality[1].  The downtown district of Iowa City is currently two specific regions, the Northside Marketplace and the Traditional Downtown area, which includes the Pedestrian mall.  This would cause us to shift our focus more towards the Northside Marketplace, and any businesses not located southwest of the Washington and Linn Street intersections.  Northside Marketplace consists currently of 16 businesses including breakfast restaurants, pizza parlors, guest houses, cafes, book stores, a grocery store, and other miscellaneous businesses.  The other restaurants that we would include that are closer to the Pedestrian Mall, but not inside it include those on the North side of Washington street, including Panchero’s, Mesas Pizza, Jimmy Johns, and Cold Stone Creamery.

Ped Mall/ DT Map

Miller Orchard

Our third choice for the research proposal is Miller Orchard, located on the west side of the river, primarily south of Burlington Avenue and ranging west from 1st avenue east to the river.  Currently home to many single-family homes, Miller orchard also possesses various businesses and apartment complexes for student residence.  The majority of the businesses are located along the east side of Riverside Drive, and the majority of the family style houses are along Orchard Street.  Although there is very little research and published information on this neighborhood online, we feel that through interviews with business owners and workers, as well as with families and homeowners, we would be able to acquire adequate information on the region.

[1] Downtowniowacity.com

Corinne Gajcak, Natasha Siddiki, Kellie Sciurba


Ped Mall

The Pedestrian mall is the main gathering place for college students, locals, transients, and the homeless in Iowa City. The area contains various restaurants bars, retail stores, hotels, and the Iowa City Public Library. Because of the businesses and attractions in the area, the Ped Mall tends to draw (especially) large crowds during summertime events and football weekends in the fall. In addition to the various businesses, it also features plenty of benches, trees, and various shrubberies. Children can play in a large playground and fountain that is located in the middle of the area. In order to research the area sufficiently, we will need to ask questions as follows: What is the significance of the businesses in the Ped mall that make the area so crowded on weekends? Why do the homeless tend to be in the Ped mall the most, and what effect does it have on the success of the businesses in the area? Is it somewhat ironic that while the children play in the fountain by day, the homeless bathe in it at night? Is there a reason why the various clothing stores sell expensive clothing?



Northside, Iowa city encompasses about 6 square blocks between Dubuque and dodge streets including shops like the Pizza Pit, the Hamburg Inn No.2, and more. The neighborhood offers a variation of residents including couples, singles, students, professionals, store owners, artists and musicians, and families with children. There’s such a broad range of people living in Northside that it’s almost impossible to imagine how they all can get along in such a prime Iowa City location. Families with children may have problems with students walking around the campus intoxicated on weekends. How do they deal with the noise? Do they talk to the city council to create ordinances? What are the repercussions of a student breaking those ordinances? Have any of the families or couples ever had issues with feeling unsafe or worry-some about themselves or their property being damaged?  In addition, what have businesses done to appeal to such a diverse variation of consumers? In general, the extreme diversity in architecture, stores and residents would serve as a great tool to learn more about.



Downtown Iowa City is the heart of the community. With the boutiques, shops, dining, and entertainment, which includes live music, the theater, art galleries, films and more, the downtown is said to be the economic engine of Iowa City. The down town area also includes apartments which is home to many college students. However, this is not nearly enough information for a successful report. We are going to need to answer the following questions: Does the diverse variety of restaurants cause more diversity in Iowa City? How many people visit each day? With the majority of the population being broke college students, what are the restaurants doing to get the students to spend money at their business for it to continue being successful? What aspect attracts people the most? By answering these questions we will get a better feel of what the downtown area really consists of.

Speech Reflection

I felt pretty good about my speech mainly because I had a lot of personal experience with my topic. This made me more comfortable discussing the different opinions and facts of parties involved because I had been there. The personal experience coupled with the amount of research I did made me feel well prepared. I can usually find something to talk about if my opinion is involved, but since this was an analysis and not persuasive, it required a great deal of knowledge on the issue. The struggle was being able to accurately convey different opinions on the controversy. If I redid this project, I would probably try to go even further with my analysis of the rhetorical strategies. I think I did well but there were little details I could have done better on. I needed that extra bit of detail to really push my speech to the next level. I am happy with the grade I received because I really feel it reflected my level of effort on the speech. I appreciate when hard work pays off and felt the amount of time I put in deserved the grade I got. This appreciation is due to my fear coming into college that my best work wouldn’t get an A. In high school it was very easy to give a low level of effort and still do very well. After junior year I felt I had done all the hard work of getting into colleges because of my GPA and activities. When I decided on Iowa early on senior year, I lost my drive for school and developed senioritis. I was looking forward to being in an environment like college where I was actually working for a goal again. At the same time I was concerned that professors would purposely give a lower grade because their expectations were ridiculous. Thankfully none of my professors this semester are like that. I think that the workload of college will be much more than that of high school, but much more worth the effort as well.

Speech Thoughts

I feel that I prepared to a point where it was not optimal, but was still able to go through. I would have invested more time into researching how to present a speech, because other than presentations with other people, this was the first time for public speaking. I feel that my grade mostly reflected my effort that I put into the assignment. It has my typical inconsistency and is still slightly jumbled and not streamlined to exact smoothness and it showed.  The amount of work I’ve had to complete for college work compared to my high school is very comparable. Although one big difference is that college homework is more intensive and in depth because you don’t learn everything you need to learn in class, you need to expand on what happened in class and take it in part with the homework given and extra studying.

Speech Thoughts

I feel that I prepared somewhat adequately for my speech. I felt that speaking in front of the class was fine, and I understand that it requires a different amount of preparation from each person. I would have changed the amount of times I went through my speech before presenting. I have always felt comfortable speaking in front of other people but when I don’t know exactly what to say in a speech where there is a lot of pressure to hit all the main talking points it makes you nervous. Going over the speech a few more times before I presented would have made the beginning of my speech flow better and would have allowed me to ease into a nice rhythm and comfort. Unfortunately, that did not happen and I skipped my thesis and had to circle back to it. That all could have been avoided had a gone over my speech a few more times. I chose not to utilize notecards because it takes away from eye contact and makes the speech seem choppy.

While I felt my speaking was fine, I wholeheartedly feel that I received the grade that I deserved. Honestly, the information and analysis was pretty elementary on my part. I could have gone a lot more in depth when talking about several different things. I felt that was the main thing I needed to improve from my speech. It was pretty clear from seeing other speeches that they put more thought and effort into the rhetorical and persuasive techniques used in their controversy. But at the same time my visual aid was good and I thought speaking to the class went well too.

College has required a lot less work than high school. In high school I did about five hours of homework a night, while in college it averages out to around two to three hours a day. In college I’d say the homework load is a bit more spread out. Some days I’ll hit five hours of homework and others I won’t do any at all. I can get away with not doing any homework some days without falling behind, which is really good if I’m not feeling well. However, I have had to deal with significantly more stress in college especially since it’s my freshman year. I have found it incredibly hard to focus when I’m feeling homesick or I miss my friends. I really miss the familiarity and comfort of my high school and having all of my classes with people I know (particularly my high school friends). I never had these feelings my freshman year in high school and while high school had its own drama, it never became too much of a distraction. In time, I’m sure I will adjust and these feelings will lessen and schoolwork will become easier to focus on. 

Speech Thoughts

When preparing for my speech I had other important affairs biding for my time and fell into my old tendency of procrastination that I have had all my schooling life. My fear of my first college mid-terms drew time towards studying and pushed time for research away. Despite having an away lacrosse tournament the weekend before our speeches were due I assured myself that I could save it to do on the bus ride back from our trip but after our games my tired eyes told me otherwise. Lastly, factors like the speaking center in EPB would have been a helpful resource to use had I not encountered issues with it not allowing me to make an appointment.

Reflecting now on the grade I received and the effort I put into the speech I would change a few things. The way I practiced the speech was well thought out and my grade reflected that portion correctly. I showed this in my Prezi and note cards with large font and well-practiced reminders that pulled my grade up while my lack of analysis pulled it back down. This project was my first time delivering a speech to a class and although I am usually a very outgoing and social person, I was nervous and felt myself naturally quickening my speaking to get me out from the front of the classroom. I also have trouble recalling the rhetorical strategies besides the ones which we have been through in class together and struggle to relate them to the arguments of life .I feel I do deserve the grade I received and plan on trying harder to pull the rhetorical strategies out of future assignments.

Ever since I started receiving homework so many years ago I developed a problem with time management. In high school classes, they would teach you all you actually needed to know in the class itself, so homework was just busy work to repeat what we had already learned. In college that is definitely not the same case, we go to classes and receive a broad concept of our chapter and then are expected to learn the content in-depth on our own. I am getting use to this shift in work but it can take a while to develop a positive habit. Distractions like sports have always pulled me away from time I could spend doing work for courses in both high school and now college. I have heard that academics come first many times, but it’s a challenge to deny something you love and sit down to complete homework assignments which I know will ultimately affect your life more.