Rhetoric Reflection

I think that overall, rhetoric was an enjoyable class. I think that I would have had an easier time being in the regular rhetoric class, but being in the business rhetoric class has made a difference. The skills I’ve learned in this class are going to be useful and applicable to other business classes I have. It was fun being in a class with other direct admit students, where we are all shared similar interests, goals, and classes. I think that the group projects and discussions we had in class also let us get to know each other. I’ve become friends with many of them or see them in my other classes around campus too, which brings a sense of familiarity to this big campus. We also had a fairly opinionated class with several strong personalities, which made it interesting.

I think I did well in the class overall. Coming in, I didn’t know what to expect, so I tried to keep an open mind. I wouldn’t classify myself as an “English person” because I hate writing essays and giving speeches, so I thought rhetoric was going to be challenging. But, the workload in the class was manageable. In the beginning, I thought the class was going to be really easy because Heinrichs was an easy read, but my opinion soon changed. The first major writing assignment was really time consuming because I was improving my analytical skills and just learning what rhetorical devices were. By the end of the semester, I found it a lot easier to make rhetorical analyses. The only thing that I wish I would have better scheduled my time for the assigned readings for Confronting Managerialism. I wasn’t familiar with some of the language used in the book and it wasn’t an easy read like Heinrichs. These readings were usually easy to forget about because they were assigned in the midst of the major writing assignments, but overall the book broadened my perspective on business school education.

My most successful project in regards to grades would be a tie between the 3rd Major Writing Assignment and the Narratives Project. My group put a lot of effort into both of these projects, and I feel like we truly deserved the grades that we received on both of them. Even though the rubrics for assignments seemed pretty simple, this made determining topics and angles more difficult because it was truly up to us. Although, I felt that the 3rd writing assignment was harder because we had to find the confidence to use our interview skills in real life and apply the rhetorical devices we were learning in class to the essay. The last assignment was more stress free because I knew our groups strengths and weaknesses and we felt like we understood it better.

Some advice I would give to future business rhetoric students would be to not procrastinate on assignments, and to have open communication with your professor to address any concerns on projects.


Rhetoric Reflection

My initial feeling towards Rhetoric was uneasiness. I had heard rumors of Rhetoric being difficult and that everything depended on the teacher you had. Thankfully, Rhetoric turned out to be a fun class. I feel like I have learned many useful techniques that will help me in my future career. It also gave me the skills to analyze other rhetorical strategies being used by others. I really liked the way learning about these strategies made us think about everyday things and how this applies to the business world.

I personally enjoyed being in a class with business students because it gave us all a commonality that made connecting easier. Our discussions could have references to lectures, events, etc. that only other direct admit business students would understand. The fact that the class was designed for all direct admits business students made it more interesting in my opinion. The rhetoric we learned about was applied to the business world. We see this from the books and articles we read for class. Since most of the classes I took this semester were General Education, I really liked having that flavor of business in Rhetoric.

I feel like I performed fairly well in the class. I didn’t ever receive a grade that I didn’t agree with. I also felt I put in a good amount when it comes to participation. On top of this, I really liked the connections we made among us business students. Many of us will be going down similar paths and have many more classes together in the future. Having this connection will make those classes easier by already having a solid group of students in the same position. It helped ease me into freshman year better than my first year seminar did honestly. The workload was such that I came to just expect homework in rhetoric. This wasn’t necessarily a bad thing, because the amount of work each night was manageable. It helped me to adjust my study habits from high school to what was necessary for college.

I felt my most successful project was the first major writing assignment where we compared two similar websites selling the same product. My reasoning for this being my most successful in my opinion was due to my interest in the websites I chose. On top of this, the comparison came very easily to me and allowed for me to go into detail about it. I felt like I understood everything about the project and gave some of my best effort. In addition to this assignment, I truly felt confident in my group’s final project. It also gave me a chance to use GarageBand to make the podcast, which is one of my favorite hobbies. More importantly, it was a chance to work in a group and a business at the same time. The narrative we got from the Haunted Bookshop’s owner Nialle Sylvan was very interesting and showed us some insight on our larger issue of renting versus owning. Although throughout the project I was slightly uncertain what the project actually required, when we finally finished I felt like I had a firm grasp on everything. Overall, I really enjoyed this class and learned a lot.


Rhetoric is Awesome!!

I thoroughly enjoyed taking this class; however, I do not know if my enjoyment came because I was taking it with other business students.  Although I think we all had a common thread of being interested in business, I feel like we were all very unique in our viewpoints.  To provide some juxtaposition, I took a class with all medical students this fall, and I knew I did not connect with the students or the material.  The medical students analyzed the class materials much differently than I did.  Because this class is geared toward business, I was very interested in the materials presented.  I especially enjoyed the book, Confronting Managerialism.  I felt like this book appealed to the business side of our class, while addressing the controversial opinion that American business schools are corrupt.  I enjoyed this book so much that I decided to keep it, versus selling it back to the bookstore. 

            I feel like I performed very well in this class.  My personal goal is to receive a 93% in this class, and being that the lowest grade I’ve received is an 89%, I hope this is an obtainable goal.  To move away from the grades, I believe I worked very hard in this class and put forth a considerable amount of effort.  I enjoyed coming to class everyday, which I was able to convey to my coursework.  I also thought our teacher, Alicia Bones, was very approachable and made our class fun and laidback.  Having interesting materials paired with an accessible teacher, I feel like I was given the tools to be successful in this class. I hope to receive a 93% in this class, granting me a 4.0 for the semester.

            I thought our workload was demanding, yet appropriate for the materials covered.  I believed that the work our teacher asked of us was always relevant to the course materials.  I do not think we ever had busy work.  I enjoyed the writing assignments, because they made me think critically about the materials.  I also liked that our class was semi-self paced; if I didn’t have time to read a chapter of a book, I knew I could still read it the next day and be okay.  Although this class was my most demanding, I believe the coursework was relevant to the materials and only complimented the in-class activities.

            I believe the most successful project I completed was my first speech about the controversial Michael Jackson statue in England.  Because I was interested in my topic, I prepared extremely well by doing extensive research.  Additionally, I feel like I practiced enough to lose all nervousness, which improved my presentation.  I now find that I enjoy speeches, which is a result of this rhetoric class.  I also feel like I did well in my final rhetoric project.  Although, we accidentally used the wrong audio file, I believe my speech made up for this obstacle.  Public speaking is a tool that I will use regularly in my business-oriented career, and I am very grateful to have polished this skill in this class. 

Reflection Over Rhetoric

Going into this class, I didn’t know what to expect as I had never heard of the term rhetoric. Little did I know it was something that I had used numerous times in the span of my life. I had been using persuasion without knowing the terminology behind every method. After taking this class, I now know what to call every method I use, and the best ways to get what I want. This is key for a business major, as many of our jobs will revolve around persuasion and convincing our bosses one way or another. I had no idea I would need a skill like this in business, but being a part of this class opened my eyes.

Being in a rhetoric class that was geared toward direct-admit students into the Tippie College of Business was very beneficial because all of our classes were related to the business world. The books and news articles we read were all very informative because they all helped me learn more about the business world and where it originated. Confronting Managerialism, specifically, was a great read even though it was hard to follow. I had never learned of the different managerial methods around the world, like Japan and Germany, and why people think the US methods are corrupt. I knew many people had problems with the US’s economic system, but after reading this book I was informed of their reasoning. It taught us what needs to be done in order for the American economic system to be turned in the right direction.

Another great thing about being in a class with other direct-admits was that I was able to make some connections and new friends. I now know people that will be taking the same classes as me in the years to come. I will be able to work with them if I ever get confused or lost during a class. Having these connections will be very beneficial toward my future in the business program. It was very helpful to work in groups for the last two projects we did because it gave me a glimpse of what the future will be like. I will be working in groups for the remainder of my life whether it’s in future classes or in the business world. I was able to acquire the skill of cooperating with other people and how to handle certain issues within a group. The skills I learned in this class will influence me for the remainder of my life.

Overall I am glad that the University of Iowa still requires this rhetoric class because it teaches us they types of skills we will need in the future like public speaking, group collaboration, and persuasion. Had I never taken this class I would never have become a better writer and public speaker. I had my doubts going into this class but now I realize how important it is to learn these skills, as I will need them for the rest of my life.

Justin Sinay, Matthew Hollander, Josh Guertler

We are interested in doing our project on the Northside, College Green, or Longfellow neighborhoods. We would prefer Northside.


The Northside neighborhood in Iowa City, Iowa is a small historic area slightly north of downtown. The neighborhood includes about six square blocks between Dubuque and Dodge Streets and is adjacent to the university. The neighborhood offers a mix of architectural styles and a variety of residents, but the residents often stay for a lifetime. However, more recently families have been complaining about the increasing number of student residents that have been making Northside their home during their time in college. By law, most single family homes in the neighborhood only permit three unrelated individuals to live in each house. Northside has been around since the city was founded in 1839. It is widely considered as a nicer and older neighborhood in Iowa City despite the recent spike in student population.


College Green
The neighborhood of College Green in Iowa City is between the streets of Jefferson and Burlington and is located east of downtown to Muscatine Street. It is often referred to the center location for residential homes within the east Iowa City area. The neighborhood contains a mixture of economic levels with a large combination of single and multi-family homes. Located in the neighborhood are also many business including restaurants, convenience stores, and a medical center. Many of the nearly 600 homes in the area are historical and were constructed in the early 1900s as city development began to increase. College Green Park is also located within the neighborhood which appeals to the nearby residents. The park serves as a safe location for children and families to get together.



The Longfellow neighborhood is located just south of College Green and east of downtown. Just a few decades ago houses in the area were considered abandoned, rundown, and were in danger of being converted into apartments. Today, despite many renovations and improvements to the neighborhood, Longfellow is still considered historical. It is also considered 1 of 51 American neighborhoods known for their promising features, caring people, and beautiful homes that deserve a long term commitment according to This Old House Magazine. The market price for an average house in the neighborhood is around $150,000. The 900 homes in Longfellow enjoy the benefits of good schooling. The majority of the neighborhood is diverse with young families, singles, and retirees who’s goals promote the unifying of the neighborhood.

Tommy Lau, Kevin Docherty, Savannah Manning

Our neighborhood choices are in order 1) Northside 2) University Heights 3) Downtown

Northside                                                            images-2

Northside Neighborhood is located near downtown Iowa City, but manages to have an atmosphere unique to its own. The red brick-pavement of the streets can be a pain to drive on, but serves as a reminder of the historical significance of the neighborhood. It has a wide array of residents and businesses that add to the uniqueness of the neighborhood. My personal connection with the neighborhood is that it is where my brother lives. When I would visit we would go to places like Hamburg Inn, Bluebird Diner, and John’s Grocery in the Northside Marketplace. All of which are prominent businesses in the neighborhood. The historical aspect of the neighborhood makes us curious how the businesses there stayed successful despite a growing downtown. How do the residents feel about college students moving further into the neighborhood and bringing parties with them? How do the college students feel about the neighborhood? What do they like about the Northside neighborhood?

University Heights                                       Unknown

University Heights is the upper class lifestyle of Iowa City. The neighborhood is filled with postsecondary teachers, surgeons, and managers. The neighborhood is predominantly white (91.2%), median age of 30, and a mix between married and never married households. The average income is above the state average while the unemployment rate is significantly lower than the state average. It also has a higher population of college students due to the fact that it is so close to the University. Some things worth looking in to would be since this is upper class living, how are college students able to afford it? Do most of the households work at the University or the hospital? Even though the neighborhood is predominantly white, the rate of foreign born is significantly higher than the state average. What attracts the foreigners to this neighborhood? What is the night atmosphere like being so close to the number one party school? The tailgating atmosphere?

Downtown                                                    Unknown-1

Downtown isthe hub of University filled with restaurants, entertainment, and unique shops. During the day it is a great place to bring the family, then it transforms itself into the nightlife Iowa City is known for. As you walk by all the Bars you hear the music blaring, people laughing, and energy flowing through the air. No one can deny the fact that Downtown is the place to be on the weekend, but I’d like to look into what Downtown is like during the day. It’s right in the middle of the campus, yet I don’t know what it’s like to meander around checking out all the stores. Does business really decrease during the summer when there are no college students around?

Merrill Mosimann, Nick Lodding, Josh Park

The three neighborhoods that we chose to research for this project are Northside, University Heights, and Downtown.


The historic neighborhood of Northside is 6 square blocks located between Dubuque and Dodge streets.  It is located very close to the University of Iowa and the Downtown area and home to many businesses.  It has a population of about 20,000 including singles, couples, students, and families with children and with many people living here having white collar jobs (15,950) and a smaller number of people with blue collar jobs (3078).  The median age of the neighborhood is 28.91 and the median household income is $52,468 and the average household income is $63,832.  Some further investigative questions are: how has Northside’s historic status affected changes made in the neighborhood?  What attracts the many businesses located in Northside to the area?  Why is there such a high number of white collar workers?  How does being located near the University of Iowa affect the residents who live in the neighborhood?

University Heights

University Heights is a neighborhood that is small city of 0.27 sq. miles that ranges just beyond Kinnick Stadium with its northmost street Melrose Ave. and the southmost street W. Benton Street. It has a population of approx. 1051 persons including families and singles.There are 474 households which 45% of them are married and 22% of them children (under 18.) 45%. The median age of the city is 30.5. The median household income is $65,666 which is an increase of the 2000 census which it was $48,929. It’s gender make-up is 50.6% female and 49.4% male. Some questions to further investigate are: why aren’t there more people living there, Because Iowa city has annexed all the land surrounding it, how has this affected businesses in the area. And how has the proximity of a college affected the city residents and businesses.



Downtown is the main business district of Iowa City. It contains many businesses such as shops and restaurants. It is in close proximity to the University, and is located across the street from the Old Capitol Building. The area attracts a lot of people, including Iowa City residents and University of Iowa students, due to the many places to eat and shop, as well as the nightlife scene associated with downtown. Downtown is the entertainment center of Iowa City and there are various events held there, displaying things like music and art. It would be a good place to research because of its prominence in the community and its significance in many aspects of Iowa City life. Also, there would be many opportunities to analyze its influence to and from the rest of Iowa City. A question I would ask about the area is how is downtown affected by the University of Iowa and its students and Vice Versa? How do businesses appeal to students and to what extent does the business of students contribute to the success of downtown businesses? I would also want to explore the impact of the downtown atmosphere on local residents and the reasons that the most successful businesses are able to get returning customers.


Neighborhood Proposals; Lauren Graeb, Mindy Chuong, Stephanie Cuddalore

Our top three choices in this order are; the Pedestrian Mall, Northside, and College Green.

Extending from Burlington Street to Washington Street and Clinton Street to Linn Street, Iowa City’s diverse culture is exhibited in the renovated Ped Mall which thrives as a meeting and gathering place for residents and visitors. Its tree lined brick pathways have secured the title as a “pedestrian’s paradise” earning it a walkability score of 95/100 (walkscore.com). This sets up the perfect ambiance for impromptu street musicians, Friday Night concert series, ”Sand in the City” events, and a Downtown 2k Race. Moreover, local businesses, such as boutiques, restaurants, and an organic marketplace, a high rise hotel, and the Iowa City library, close proximities are convenient and specialized. Behind the plentiful activities the Ped mall offers are underlying effects on the businesses and the message it portrays such as the following; The effect of homeless people’s lifestyle’s (such as taking over dedicated benchmarks, and children’s play area), on surrounding businesses. How does the high walkability and overall appearance affect the attraction of new businesses to the Ped Mall’s economy? History of the urban renewal of the Iowa City Ped Mall. How does the bar scene affect the family environment outside the library? And lastly, why is the market geared towards businesses that aren’t large franchises?

2. Northside neighborhood, just outside downtown Iowa City, is located in the 6 blocks between Dubuque and Dodge Street. The neighborhood’s notable features of original and surviving brick-paved streets, with cut stone curbs, and terraced homes, adds to its historic charm. An entire panoramic view of the city from Brown Street showcases the different architectural styles of homes and diversity of businesses, such as the Pizza Pit and John’s Grocery Store. Households in this neighborhood appeal to 15,950 white collar residents, compared to the 3,078 blue collar residents; with a combined average salary of $63,832. This fairly residential area median age of 28.91 years, has a direct correlation to the 75% of households that do not have children. We plan to explore the argument being made by the city by doing the following: evaluating the different businesses in this neighborhood and how this results in a higher appeal to singles, conducting interviews with the competing breakfast places Hamburg Inn and the Bluebird Diner to determine business strategies, identify how the history of Northside led it to keep its historical aspects intact and not modernize, and how this affects the type of businesses and people attracted to the neighborhood.

3. College Green is a residential neighborhood that is encompassed by Van Buren Street,
Washington Street, Summit Street, and Burlington Street. It contains around 600 homes, a few
businesses, and College Green Park. Because the area is mostly residential, it contains mostly
families and some college students living in apartments. The lack of restaurants and bars makes
this a neighborhood appeals to a different population of people. Overall, College green contains
businesses such as a mental health institute, a bike store, and a yoga studio. These businesses
are more aimed towards maybe young adults to adults. We want to know more about why it is
called College Green, when it doesn’t seem to be a place where many college students would
choose to stay. Another question is why there aren’t more restaurants or entertainment features
included in the neighborhood as to draw in more people. Do they want to keep the neighborhood
residential or do they want more college residents?

Brandon Svac, Cassy Freedman, Nick Block

There are three specific neighborhoods that we felt would be ideal candidates for our research proposal on Iowa City neighborhoods: The Pedestrian Mall, Downtown (Non-Pedestrian Mall), and Miller Orchard.

Pedestrian Mall

We would choose to have the Pedestrian Mall as our primary location for our research of a neighborhood in Iowa City.  According to downtownioawcity.com, there are currently 160 businesses in the Downtown district of Iowa City, including the Pedestrian Mall and its surrounding area.  In order to make the research fair, we would have to develop a boundary system for those using the Pedestrian Mall as their means of research versus those using the Downtown district itself without the Pedestrian mall. Below is a map of how we chose to divide these two regions, giving both groups an equal representation of businesses within in the community.  The Pedestrian Mall district would have from Capital Street East to Gilbert Street, and from Burlington Street north to south side of Washington Street.  The north side of Washington Street would be reserved for the downtown district research group.  The Pedestrian mall is currently a cultural gold mine, which grants researchers the ability to study the various different businesses in it, ranging from Clothiers, Bars, Restaurants, EyeCare, Banks, and Cab services to more.  Given our group’s diverse background and networks with various business owners in the Pedestrian Mall, we feel that we would be able to formulate the strongest research of this region.


We felt that downtown area of Iowa City would be an ideal candidate for our neighborhood research due to its high population of businesses and the presence of a large population of students in that region.  Currently, the downtown district of Iowa City is a host to a live theater, galleries and museums, and the Iowa City Chamber of Commerce; demonstrating the Iowa City “Live, Work & Play Downtown” mentality[1].  The downtown district of Iowa City is currently two specific regions, the Northside Marketplace and the Traditional Downtown area, which includes the Pedestrian mall.  This would cause us to shift our focus more towards the Northside Marketplace, and any businesses not located southwest of the Washington and Linn Street intersections.  Northside Marketplace consists currently of 16 businesses including breakfast restaurants, pizza parlors, guest houses, cafes, book stores, a grocery store, and other miscellaneous businesses.  The other restaurants that we would include that are closer to the Pedestrian Mall, but not inside it include those on the North side of Washington street, including Panchero’s, Mesas Pizza, Jimmy Johns, and Cold Stone Creamery.

Ped Mall/ DT Map

Miller Orchard

Our third choice for the research proposal is Miller Orchard, located on the west side of the river, primarily south of Burlington Avenue and ranging west from 1st avenue east to the river.  Currently home to many single-family homes, Miller orchard also possesses various businesses and apartment complexes for student residence.  The majority of the businesses are located along the east side of Riverside Drive, and the majority of the family style houses are along Orchard Street.  Although there is very little research and published information on this neighborhood online, we feel that through interviews with business owners and workers, as well as with families and homeowners, we would be able to acquire adequate information on the region.

[1] Downtowniowacity.com

Corinne Gajcak, Natasha Siddiki, Kellie Sciurba


Ped Mall

The Pedestrian mall is the main gathering place for college students, locals, transients, and the homeless in Iowa City. The area contains various restaurants bars, retail stores, hotels, and the Iowa City Public Library. Because of the businesses and attractions in the area, the Ped Mall tends to draw (especially) large crowds during summertime events and football weekends in the fall. In addition to the various businesses, it also features plenty of benches, trees, and various shrubberies. Children can play in a large playground and fountain that is located in the middle of the area. In order to research the area sufficiently, we will need to ask questions as follows: What is the significance of the businesses in the Ped mall that make the area so crowded on weekends? Why do the homeless tend to be in the Ped mall the most, and what effect does it have on the success of the businesses in the area? Is it somewhat ironic that while the children play in the fountain by day, the homeless bathe in it at night? Is there a reason why the various clothing stores sell expensive clothing?



Northside, Iowa city encompasses about 6 square blocks between Dubuque and dodge streets including shops like the Pizza Pit, the Hamburg Inn No.2, and more. The neighborhood offers a variation of residents including couples, singles, students, professionals, store owners, artists and musicians, and families with children. There’s such a broad range of people living in Northside that it’s almost impossible to imagine how they all can get along in such a prime Iowa City location. Families with children may have problems with students walking around the campus intoxicated on weekends. How do they deal with the noise? Do they talk to the city council to create ordinances? What are the repercussions of a student breaking those ordinances? Have any of the families or couples ever had issues with feeling unsafe or worry-some about themselves or their property being damaged?  In addition, what have businesses done to appeal to such a diverse variation of consumers? In general, the extreme diversity in architecture, stores and residents would serve as a great tool to learn more about.



Downtown Iowa City is the heart of the community. With the boutiques, shops, dining, and entertainment, which includes live music, the theater, art galleries, films and more, the downtown is said to be the economic engine of Iowa City. The down town area also includes apartments which is home to many college students. However, this is not nearly enough information for a successful report. We are going to need to answer the following questions: Does the diverse variety of restaurants cause more diversity in Iowa City? How many people visit each day? With the majority of the population being broke college students, what are the restaurants doing to get the students to spend money at their business for it to continue being successful? What aspect attracts people the most? By answering these questions we will get a better feel of what the downtown area really consists of.